Questions to ask when choosing an SEO agency

A functional site presents a robust marketing strategy for online businesses. However, getting online is not just about having a website. There is a lot that needs to be done once you embark on this mission considering that the competition found online is undoubtedly fierce. With this competition, the only way small businesses can compete favorably is by enlisting the services of an SEO agency. To help you get the right agency for the job, here are some questions to ask before hiring them.

Do their promises add up?

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Most SEO agencies offer key deliverables, some of which include – Get to page one in 3 weeks. As a tip, you should never believe in an agency that offers such type of results. You need to ask yourself whether these promises make sense or not. It can be of help if you put them to task and have them explain how they will be able to achieve this in clear understandable English. It is a good idea to understand the methods used and avoid “experts” with questionable methods.

Are they keeping up with SEO dynamics?

The SEO industry is quite dynamic. The SEO Company of choice should be able to keep up with the dynamics of this industry. Google and other major search engines are constantly changing their algorithms. As a result, only websites with relevant and quality content can make their way to the top. As such, you need to put these people to task and ensure they use the best SEO marketing methods.

Can they offer some proof?

Besides all the adverts on their site, it is up to you to ensure that they keep their word. The best way to learn more about this is to look at reviews from clients that have used their services. Testimonials on their site are also a valuable resource for anyone looking for some proof of quality services.

Do they deliver desired results?

business SEOThis might seem like an obvious question to ask an experienced online guru. Get it from them and let them confirm to you how long it will take before you get desirable results. Here, you also need to discuss the things like timelines with them. If you are comfortable with what they offer, you can always go ahead and make a choice.

Choosing an online marketing agency is a critical decision considering you will be entrusting them with your business and online reputation. These questions should help you get closer to the best agency. Preferably, working with SEO Edinburgh Services with Free SEO Report can be a great way to get started.

 

Top Skills Your SEO Expert Should Have

Whether you want to have a stab on SEO campaigns or want to hire experts, certain skills are very helpful in the optimization process. In fact, the skill set for SEO experts can be quite broad. When considering how the SEO agency you have hired handles optimization, you need to check on the following skills:

Must-have SEO skills

Problem solving

tgwedf6cywed8222Each website is unique, and, thus, every particular SEO plan should be different to achieve your desired results. When you carry out SEO, you are performing a great part in problem-solving. For instance, finding issues with sites, out-optimize competitors, and carrying out competitive research are problem-solving tasks. Thus, your SEO expert should have skills for solving various problems that come along.

Prioritization

You should note that there are various levels of SEO. Thus, as an expert, it is necessary to know the changes a website requires and how they should be done. In fact, the way of executing your SEO campaigns can be dependent on whatever you want to prioritize.

Research

Confidence and comfort are quite important as far as research skills are concerned. It does not matter whether it is keyword research or competition, or analytics, if you cannot research successfully and correctly, then you should have an effective strategy to achieve top rankings.

Analysis

tg23wedfue9do2You should note that analytics are the core of SEO. This is because each action taken ought to be measured. Thus, every expert ought to know how to get analytics, interpret, and read data. Moreover, he or she ought to know the way analytics are used for future planning. This is because much of SEO is report-based. Thus, one cannot be an expert if he or she cannot interpret data.

Decision making

An SEO expert will be making decisions on a continuous basis. This is because SEO keeps on evolving. As you start to create an SEO strategy, you will need to make several assumptions quite fast. However, you may not be having the necessary statistics to base your decisions. It is necessary to have the technical know-how to make a sound decision.

Flexibility

Your SEO strategy will change with every website you handle. This is because every website is unique. You should change strategies at certain times to improve your search results. Also, you should have the flexibility to adjust the website plans as required. Remember that no single solution fits all in SEO.